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Discover how to create uncontested market space and make the competition irrelevant with "Blue Ocean Strategy"
Blue Ocean Strategy By W Chan Kim - Image 2

3 reviews for Blue Ocean Strategy By W Chan Kim

  1. Rated 5 out of 5

    Waqar Zaqa ✪ (verified owner) –

    Innovative. Practical. Insightful. Transformative. 📈 👍
    I’ve downloaded my digital copy and I’m excited to dive into the world of blue oceans!

    1 product
  2. Rated 5 out of 5

    JP_Joshi ✪ (verified owner) –

    Very impressive 👍

    1 product
  3. Rated 5 out of 5

    Tabinda_Milny (verified owner) –

    All Time the best Book

    1 product
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Good quality.Good service.The product is firmly packed.Very fast delivery.Very well worth the money.
Good quality.Good service.The product is firmly packed.Very fast delivery.Very well worth the money.

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Blue Ocean Strategy By W Chan Kim

Rated 5.00 out of 5 based on 3 customer ratings
(3 customer reviews)

Original price was: $9.05.Current price is: $3.13.

“Blue Ocean Strategy” is a groundbreaking guide to creating uncontested market space and achieving sustainable growth. This expanded edition provides practical tools and frameworks for identifying and seizing new opportunities for value innovation.

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About this item

This expanded edition of the international bestseller, “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne, offers a proven methodology for creating uncontested market space and making the competition irrelevant. Through practical frameworks and analytical tools, the book guides readers on how to identify and seize new opportunities for growth and profitability. Learn how to break free from the constraints of traditional competition and chart a course towards a “blue ocean” of untapped potential.

Key Insights:

  • Value Innovation: The cornerstone of blue ocean strategy, emphasizing the simultaneous pursuit of differentiation and low cost.
  • The Strategy Canvas: A powerful tool for visualizing a company’s strategic position and identifying opportunities for value innovation.
  • The Four Actions Framework: A framework for challenging industry assumptions and creating new value curves.
  • The Six Paths Framework: A systematic approach to reconstructing market boundaries and discovering new market space.

Takeaways:

  • Shift Focus from Competition to Value Creation: Stop trying to beat the competition and focus on creating a leap in value for customers.
  • Challenge Industry Assumptions: Don’t be bound by existing industry boundaries and practices.
  • Align the Whole System: Ensure that all aspects of your business are aligned in pursuit of your blue ocean strategy.

Actionable Steps:

  • Use the Strategy Canvas to Analyze Your Industry: Identify areas where you can eliminate, reduce, raise, or create factors to stand out.
  • Apply the Four Actions Framework to Reconstruct Buyer Value: Challenge the status quo and offer a unique value proposition.
  • Explore the Six Paths to Discover New Market Opportunities: Look beyond traditional boundaries to find untapped potential.

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